more than most

I just read the most ridiculous article on people.com. And yes, I am aware of how ridiculous that last sentence sounded. This is the title of the article: Jake Is Taking Heath's Death 'Harder Than Most'

They were best friends and Jake is Matilda's godfather. First of all, what does 'harder than most' even mean? Harder than his parents and siblings or maybe harder than his favorite barista at Starbucks?

All I know is that when I die I would hope to think that my best friend and godparent to my child would be more devastated then random people! That is why I keep so many 'best friends' around...that way I can assure at least one them will be more devastated than most.